Description: From your course outline
Goal: To undertake a situational analysis of a local, small to medium Australian enterprise 190E1 which supplies a specific product or service.
Product PowerPoint presentation with notes
Format: You are required to analyze the internal and external operating environments of the SME. PowerPoint – 10 slides Iectuwalent to 1000 words not including title page and references in the Notes section), with the typed transcript In the Notes.
• Description of the Australian SME and their product or service • Analysis of the external marketing environment of the Australian WE • identification and assessment of three key opportunities and three main threats
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