Identify the generic strategy programs available for the four stakeholders of Facebook identified
in Assignment 1. You are to provide recommendations on most suitable strategy approach for
each stakeholder type and discuss implementation.
Assignment Part 2 (20 marks): Portfolio Analysis
You are required to review an organisation case study including statistical information on
business unit performance and current market conditions. You are to conduct a Portfolio
analysis based on BCG matrix, GE-McKinsey matrix, and Synergy matrix. The case study to
be shared among students in week 7.
Part 1: Stakeholder Strategy Development
A. Generic Strategy Programs
Based on week four workshop discussions, analyse the generic strategy programs
available for each stakeholder type in the context of stakeholder analysis conducted
in assignment 1 for Facebook.
B. Recommended Strategy
Recommend a specific strategic program for each of the four identified stakeholders that are
consistent with one of the generic programs identified in Part 1A.
Page 2 Kaplan Business School Assessment Outline
C. Strategy Implementation
Based on workshop five discussion, analyse different elements of strategy
implementation in the context of recommended strategies identified in Part 1B.
Part B: Portfolio Analysis
A. Business Portfolio Analysis
Based on the case study circulated in week 7, plot each business unit on a BCG matrix,
GE-McKinsey matrix, and Synergy matrix.
B. Business Portfolio Recommendations
Provide recommendations to the organisation for the strategic management of each
business unit with explanations for each recommendation.
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