ASSESSMENT BRIEF
Subject Code and Title BIZ202 The Business Environment
Assessment Environmental Scan Report – Part A
Individual/Group Individual
Length 1000 words ± 10%
Learning Outcomes b) Identify and apply appropriate frameworks and tools to the problems and
challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
d) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an
organisation
Submission By 11:55 pm AEST/AEDT Sunday of Module 2 (Week 4)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To
navigate this vast and ever-changing landscape, businesses must keep a keen eye on micro environmental
factors that influence them. The environmental scan report is an effort to identify these factors and
propose solutions to the risks they pose.
Linkages between Part A and Part B:
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Part A serves to report on the micro environmental factors that affect your chosen business. It provides a
comprehensive assessment of the challenges and risks posed to the business by its micro environment and
proposes strategies to counter them.
Part B will focus on the macro environmental factors that affect your chosen business.
Instructions:
Choose an Australian or international business which is well known in the industry and still in operation.
Write a report identifying and analysing any relevant information about the micro environment factors of
the chosen organisation incorporating the following:
· Identify micro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to consumer behaviour,
competitor analysis, social, suppliers, intermediaries, new entrants and public opinion.
· Analyse their impact on the business that may be in terms of but not limited to changes in business
performance, structure, policies, profitability, value-adding attributes, growth and market share.
· Propose solutions to challenges to counter prevailing/potential risks.
Submission Instructions:
Submit copy of Environmental Scan Report in only word document format (no pdf) via the Assessment
link in the main navigation menu in BIZ202 and also via TurnItIn link. 10% penalty will apply for failing
to submit via TurnItIn. The Learning Facilitator will provide feedback with reference to the criteria below
via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades.
Structure of the report
Cover Page – Includes assessment title, student name and ID, subject name and code, lecturer’s name,
submission date, word count. Be creative while making your cover page.
Executive Summary – An executive summary provides a succinct summary of the content within the
report. It presents information in such a way that readers are able to understand the intention and key
elements of the report without having to read the entire document. This section is not included in the word
count. However, it is recommended to write 10-20% of your total word of the report.
Table of Contents – Headings/sub-headings of the sections and pages numbers.
Introduction – The introduction sets the scene and provides context for the aim. It provides background to
the issues being addressed only. You could include a brief introduction of the business in this section.
Main Discussion – In the main discussion part you should rename the headings/sub-headings to reflect
your report. Two main parts need to discuss in your report.
1. Identification and analysis of micro environmental factors- under this section, the report is expected to
identify all micro-environmental factors, provide insight and analysis thoroughly the wider micro
environment of the chosen business.
2. Challenges and solutions: the report expected to identify the key challenges and risks present in the
micro environment of the chosen business and provides a correct strategy/solution to deal with each, as
well as a thorough explanation and justification of each strategy.
Conclusion – The conclusion restates the aim then provides a brief and concise summary of the discussion
to demonstrate that the aim of the report has been achieved. No new information is to be included in the
conclusion.
References – Your references must be from credible sources such as textbook, academic journals,
company annual reports, etc. Please use the correct APA referencing style and list in alphabetical order. It
is recommended that you use reference management software such as EndNote or Mendeley to make the
job of referencing simple and straightforward. Remember, every factual statement in your report will
require a reference. Click here https://library.torrens.edu.au/learn-more/referencing – for the TUA
referencing guide. References are not included in the word count.
Appendices – This is where you provide supporting material which is unsuitable for inclusion in the body
of the report, but still has some value to contribute to the report. Appendices are not included in the word
count.
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BIZ202_Assessment 1 Brief_Environmental_Scan_Part A Page 3 of 5
Learning Rubric: Environmental Scan Report – Part A
Assessment
Attributes Fail
(Unacceptable)
0 – 49 Pass
(Functional)
50 – 64 Credit
(Proficient)
65 – 74 Distinction
(Advanced)
75 – 84 High Distinction
(Exceptional)
85 – 100
Credit is awarded for work Distinction is awarded for work of superior quality in achieving all learning
High Distinction is awarded for work of outstanding quality in achieving all learning
Fail grade will be Pass is awarded for work showing a more than outcomes and a superior outcomes
together with
awarded if a student is showing a satisfactory satisfactory achievement of integration and outstanding
integration
unable to demonstrate achievement of all all learning outcomes and a understanding of theory and
understanding of
satisfactory academic learning outcomes and an more than adequate and application of skills. theory and
application of
Grade performance in the adequate understanding understanding of theory Evidence of in-depth skills.
Evidence of
Description subject or has failed to of theory and application and application of skills. A research, reading,
in-depth research,
(Grading Scheme) complete required of skills. A consistent consistent academic analysis and evaluation is
reading, analysis, original
assessment points in academic referencing referencing system is used demonstrated. A and creative
thought is
accordance with the system is used and and sources are consistent academic demonstrated. A
subject’s required sources are appropriately appropriately referencing system is consistent academic
assessment points. acknowledged. acknowledged. used and sources are appropriately acknowledged.
referencing system is used and sources are appropriately acknowledged.
Introduction to the Chooses an unknown Chooses a known Chooses a known Chooses a known Chooses a
known
business business, provides no Australian/international Australian/international Australian/international
Australian/international
information about it and business, provides limited business, provides business, provides relevant
business, provides very
SLO addressed: fails to setup a case for information about it and appropriate information information
about it and relevant information about
b) Identify and further analysis of the fails to setup a case for about it and sets up a case for sets up a case
for further it and strongly builds up a
apply micro environment. further analysis of the micro further analysis of the micro analysis of the micro
case for further analysis of
appropriate frameworks and tools to the problems and challenges faced by environment. environment.
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environment. the micro environment.
BIZ202_Assessment 1 Brief_Environmental_Scan_Part A Page 5 of 5
organisations
30%
Identification and Limited understanding of Identifies some of the Identifies a majority of the Correctly
identifies all of the Not only identifies all
analysis of micro environmental factors the environmental factors influencing the chosen environmental
factors influencing the chosen environmental factors influencing the chosen environmental factors
influencing the chosen environmental factors, provides insight and
SLO addressed: business. business; the largest influencers are named. business. business. discussion on
potential further environmental
c) Research and Accesses relevant information Accesses relevant challenges faced by the
relate industry Accesses relevant to analyse environmental information to widely business.
specific factors information with limited factors. analyse environmental
to the organisation decision- making.
d) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an
organisation analysis of environmental factors. factors. Thorough analysis of the wider micro environment
of the chosen business.
30%
Propose solutions to Demonstrates no Demonstrates little Demonstrates correct and Identifies the key
challenges Identifies the key challenges
challenges and risks understanding of understanding of challenges complete knowledge of and risks
present in the and risks present in the
challenges and risks and risks present in the challenges and risks present micro environment of the micro
environment of the
SLO addressed: present in the micro micro environment of the in the micro environment of chosen
business and chosen business and
b) Identify and environment of the chosen chosen business and the chosen business and provides a correct
provides a correct
apply business and provides no provides non-specific offers solutions to some of strategy/solution to deal
strategy/solution to deal
appropriate frameworks and tools to the problems solutions. solutions to those issues. those issues. with
each. with each, as well as a thorough explanation and justification of each strategy.
BIZ202_Assessment 1 Brief_Environmental_Scan_Part A Page 5 of 5
and challenges faced by organisations
25%
Correct citation of key resources and evidence
Overall structure, appearance and referencing of the report are assessed
15% Demonstrates inconsistent use of good quality, credible and relevant resources to support and
develop ideas.
Does not include correct references or in-text citations; does not use APA 6th style. Uses sufficient
sources, however can be greatly improved.
Attempts to include references or in-text citations, however these are sometimes insufficient for research
purposes, or incorrect; uses APA 6th style, however may contain some citation or referencing errors.
Shows good evidence of attempts to source information.
Includes in-text citations and references from suitable sources; uses APA 6th style, however may contain
minor citation or referencing errors. Shows evidence of wide scope for sourcing evidence.
Includes in-text citations and references from suitable sources; uses APA 6th style, containing minimal
and or no errors. Shows evidence of extensive scope for sourcing evidence. Includes in-text citations and
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