Vegan & Cruelty free Makeup line – Introduction – facts and statistics related to the idea idea generation – include customer segmentation + market research – Value proposition, include problem /solution ( swot, Pestel Just the key drivers only.( attractiveness in the market/industry +target market – canvas model Idea development – name, mission vision, growth and operational strategies – Human resources, campan ownership, structure roles, talent conclusion competitors analysis , risks, contingency plan bibliography and appendices **financial time / Mintel
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