Instructions:
In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
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Ambulatory care
Home health care
Hospice care
Long-term care
Memory care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Next, select an environment/location:
Savannah, Georgia
Fort Worth, Texas
Finally, select three (3) marketing tools:
Email
Newspaper
Memorandum
Radio advertisement
Television
Telephone
Social media
Internet
Person-to-person
Billboard
Referral
Instructions
Provide a general overview of your select healthcare system.
Discuss the demographics of your select location.
Discuss the advantages of using each marketing tool at your healthcare system and location.
Discuss the disadvantages of using each marketing tool at your healthcare system and location.
Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
3-4 page paper excluding front and back matter (APA standards apply ).
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