Do social media influencers outsell celebrities endorsements today?
Topic- Do social media influencers outsell celebrities endorsements today(can be edited)? IT HAS TO BE AN ARGUMENTIVE PAPER I am a hospitality management student in Switzerland and this is for a graded assignment. Using 5 solid academic journals as referencing(2015 or after). Here are the ones I considered( possible to replace a few with better ones if found online). Other than these 5, more professional(not necessarily academic) should be used. 1)http://www.magscholar.com/ajbr/ajbrv7n2/ajbr170035.pdf The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude 2)https://www.tandfonline.com/doi/abs/10.1080/19392397.2016.1218292 Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers 3)https://link.springer.com/article/10.1007/s11002-015-9363-0 From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness 4) https://books.google.ch/books?hl=en&lr=&id=a4wtDwAAQBAJ&oi=fnd&pg=PA81&dq=social+media+influencers+or+celebrity+endorsements+&ots=DQ2O-HtPEF&sig=sQKp6JankKdlIORnNH_0Lrm3–U#v=onepage&q=social%20media%20influencers%20or%20celebrity%20endorsements&f=false- Social media influencers and consumer engagement 5) https://vtechworks.lib.vt.edu/handle/10919/78221- Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement Needed- Abstract, Introduction, Lit Review, Main Body, Conclusion, Ref. List Also Annoted Bibliography for 3 out of the 5 academic sources. Find attached 2 examples of this assigniment. AW final paper is an essay related to my own topic. I am also trying to keep my cost low, and would love to hear from you as soon as possible.
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