Implementation, Evaluation, and Control (Artifact 4)

Implementation, Evaluation, and Control (Artifact 4)

Нow will submit a draft of your plan for implementation, evaluation, and control. Make detailed suggestions to the client on how to implement the various pieces of the marketing plan you have proposed in the previous three artifacts, evaluate results, ensure legal and ethical compliance, and allow for corrections to plans and activities as needed to achieve the organization’s objectives. Discuss how your marketing firm can assist the client in carrying out the various implementation, evaluation, and control (IEC) activities. This artifact ties together the previous three pieces of your portfolio and turns them into a plan of action. In it, you will make detailed suggestions to the client on how to implement the various pieces of the marketing plan you have proposed, evaluate its results, ensure legal and ethical compliance, and allow for corrections to plans and activities as needed to achieve the organization’s objectives. You should also discuss how your marketing firm can assist the client in carrying out the various implementation, evaluation, and control (IEC) activities. Specifically, your IEC strategy should consider the following: • Specific action items for each element of your marketing plan, including how they will be executed, by whom, under what time frame, and at what cost • How you will account for client input in negotiating a final mix of marketing activities • Concrete steps for ensuring that the marketing portfolio complies with legal systems, regulatory standards, and ethical practices in a global context • Specific metrics, timeframes, and processes for evaluating the effectiveness of the marketing activities • Review processes for ensuring alignment of marketing activities to the overall goals of the organization • Additional research on consumer behavior and market research that might be needed, either to ensure that marketing messages account for cultural variations in a global market or to refine messages once the product has been launched, and when, how, and by whom that research would be conducted • How and when corrections will be made to marketing activities if needed, and by whom • How other logistical factors, such as changing political scenarios in different countries, corporate social responsibility, or global trends might affect marketing decisions over the product life cycle As support for your strategy, you should research and discuss IEC initiatives that have been successful for similar products in the past and compare and contrast how these might apply to your own marketing portfolio. You should present your suggestions with an eye to persuading the client to adopt your strategy. All other artifacts must be taken into consideration as you develop your IEC strategy. Each artifact should inform and be informed by the analysis contained in the others, and you may need to go back to adjust artifacts developed earlier in the course to reflect information developed in this milestone. You will receive instructor feedback for this milestone. Integrate all feedback, as needed, into your final project. Guidelines for Submission: Your IEC strategy should be a Word document that includes a formal bibliography covering all sources used in creating this artifact. Format and citations should conform to APA writing conventions. The fourth part of project ties together the previous three pieces of your portfolio and turns them into a plan of action. In it, you will make detailed suggestions to the client on how to implement the various pieces of the marketing plan you have proposed, evaluate its results, ensure legal and ethical compliance, and allow for corrections to plans and activities as needed to achieve the organization’s objectives. You should also discuss how your marketing firm can assist the client in carrying out the various implementation, evaluation, and control (IEC) activities. As support for your strategy, you should research and discuss IEC initiatives that have been successful for similar products in the past and compare and contrast how these might apply to your own marketing portfolio. You should present your suggestions with an eye to persuading the client to adopt your strategy. Prompt: Create a strategy for implementing, evaluating, and controlling your plan. In this module, you will submit a draft of your ideas for implementation, evaluation, and control of the marketing plan. During the implementation phase, there is a need to continually monitor success and take corrective action as necessary. There are many metrics that can be used for evaluation and control purposes. These metrics can come directly from your sales forecasts or communication objectives that were specified in Artifact 2 & Artifact 3. Examples of metrics include market share, awareness levels, and number of prospective consumers responding to a sales promotion. You must anticipate and prepare for any ethical or legal challenges that may be encountered during implementation. This milestone provides the opportunity to showcase your people and resource management skills. This aspect of the marketing plan demands the most accountability from you as a marketing professional. The client will be looking to you to make corrections if the plan is not meeting its objectives. continually monitor success and take corrective action as necessary. There are many metrics that can be used for evaluation and control purposes. These metrics can come directly from your sales forecasts or communication objectives that were specified in Artifact 2 & Artifact 3. Examples of metrics include market share, awareness levels, and number of prospective consumers responding to a sales promotion. You must anticipate and prepare for any ethical or legal challenges that may be encountered during implementation. This milestone provides the opportunity to showcase your people and resource management skills. This aspect of the marketing plan demands the most accountability from you as a marketing professional. The client will be looking to you to make corrections if the plan is not meeting its objectives. For some additional learning tools, see http://www.marketingteacher.com/marketing-controls/  Don’t forget to use your Country Commercial Guides, www.export.gov, and your textbook for insights.  Also, you can always ask a Shapiro Librarian for guidance or email me a few ideas or questions. I have а sample of the project of another student (see attached file). Please pay attention on the 37 – 54 pages and pictures, graphs, charts in the end of attached file (sample of project). These pages are related to the part 3 of my project. I need do almost the same, but about new country – Germany. Use sample, but don’t copy. IMPORTANT. This papaer should be based on previous there artifacts which did before. Provide attached files like in the sample of project (see attached file). Don’t write again excutive summary. It doesn’t make sense.

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