“In order to target consumer culture(s), marketers need to understand class”. Analyse arguments for and against this proposition then cast your own judgment

Assignment Question:

“In order to target consumer culture(s), marketers need to understand class”.

Analyse arguments for and against this proposition then cast your own judgment [2,500 Words]

CONTENT: 3 TASKS
STRUCTURE: 10 Paragraphs

You can discuss any of the following:

Concepts of Consumer Culture:

– Class and Commodity Fetishism
– The difference between class-consciousness and class-struggle
– Class and Conspicuous Consumption
– The difference between being and performance
– Bases for Segmentation and Aggregation
– The difference between theory and measurement
– Non-Economic Bases of Class-ification
– The differences between bases of classification
– Place, Space and Geography
– How proximity and distance classify and distinguish
– De-Classification
– The denial and/or undoing of structure

The Abandonment of Class? :

– Consumer Sovereignty
– Methodological Individualism
– Human Capital
– “This is What we Believe”
– Thatcher, of Hayek’s Constitution of Liberty
– There is No Alternative (TINA)
– ‘Reaganomics’
– ‘The Washington Consensus’ (Williamson, 1989)
– The Fall of the Berlin Wall (1989)
‘The End of History?’ (Fukuyama, 1989)
– New Labour (1996 – 2010)
– Liberalism, Libertarianism & Neo-Liberalism

The Return of Class? :

– TINA vs TATA
– International Women’s Day
– Black Lives Matter
– 99% vs 1%
– Living Wage Campaigns
– Panama Papers
– Student Fees Protests
– Rental Strikes
– ‘Leavers’ vs ‘Remainers’
– Drain the Swamp
– Capital in the 21st Century

ALSO ENSURE TO USE ACTUAL AND PROPER REFERENCES


 

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