international marketing

Final Exam
Question
IKEA is a well-known multinational corporation. It has more than 9500 products in the range and more than 1 billion stores around the globe.
Based on the IKEA case, discuss how its global marketing strategy(product, price, distribution, promotion)accelerates the success of IKEA.

Your essay assignment must:

1)    Be at least1000 words, excluding your references at the end.
2)    Beset in 12 point Times New Roman font.
3)    Be single-spaced.
4)    Include the number of words just under the title.
5)    Have no emphasis (bold, italics, underline) on any text, except for Headings, which should be set in bold.
6)    Have a title.
7)    Below your title, have your name there.
8)    If you wish to quote (cite) direct text from an article or book, then you must place the exact words in quotation marks, and immediately after this, provide the author surname, date and page number. You must write, for example:

Some have argued that although human beings have sought progress, they have achieved mainly destruction, desolation, misery (Mayo, 1949: 3).

9)    Following your text, you should provide a heading (bold 12 point Times New Roman) that says References
10)    Be at least 8 references.

 

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