MGMT 520: Articles in the
News
Gillette Ad Controversy
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Articles:
Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its products via use of the tag, and was able to charge a price premium yet gain market share. In 2005, the highly valuable brand was acquired by mega-marketer Procter and Gamble for $57 billion………………………………………………………………………..
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