You will assess two different company

Your tasks

You will assess two different company (within the same industry) attempts at implementing an

international strategy, based on two different publications (those can be annual reports or press

releases). You are required to attach these publications to your report.

One of these two companies needs to be New Zealand company and the second needs to be a company

outside New Zealand but be active in the same industry. For example a New Zealand dairy company (eg

Fonterra) and a French dairy company (eg Danone).


You are required to investigate, explain, evaluate and reflect on the strategic management of the two

companies in relation to the knowledge outlined in the lectures and case studies and supported with

appropriate references.


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